There is one explicative factor for the willingness to buy GMO bread in this study I am surprised not to read. What about curiosity? Can we make the assumption some consumers purchase a GMO bread driven by curiosity? The GMO bread proposed in this survey is a "new" product and an experience good: its intrinsic quality can not be observed in advance...

Tasting a GMO bread is - in a way - a personal experience that enables the consumer to know somewhat about the GMO promise, to feel less driven by (shall we say irrational?) "Angst, Ablehnung und Misstrauen". Isn't it an experience enabling to feel more knowledgeable about the GMO issue? (by the way did you conduct a blind-tasting to state the taste is objectively similar because breads were processed by the same baker?).

I would spend 5CHF to buy a GMO bread to taste if there is a difference. So I would have appeared in the 20% ready to buy GMOs, right? However this is a kind of experiment I would not do on a regular basis. Of course, one individual behavior can not be generalized and I am convinced there is a market for GMO products. Nevertheless, I am curious (again) to know what percentage of purchasers bought GMO for a one-shot purchase.

Marguerite Paus - 04.09.09

Artikel lesen